Other examples are: Wahoo, who locked the control of their products behind an account and login requirement for devices which had been working perfectly fine for years prior.
Roche, who killed their blood glucose app at the start of 2023 and forced all their users to move to a third party app, developed by one of their subsidiaries, which requires you to accept a data exfiltration clause, if they wish to continue the automagic on-device logging.
Then what?
Step 0A- Realize that most mature industries are incestuous. They share the same consultants, they swap employees, they compete for the same market with the same group-think mindset, etc. They all have the same incentives and paradigm for success and thus often act in murmuration'ing way. That is, they're too big and too risk-adverse to consider innovation so they feign being competitive and milk the market the best they can.
Step 0B - Realize that for the most part the gov - via Cronie Capitalism - will not protect consumers, and will put the thumb on the scale for the largest players. Your rights and privacy - in the context of Surveillance Capitalism (which the gov benefits from) - are more myth than they are real.
Step 0C - Realize that all the steps follow are rarely successful. Sure, you can try but the odds are not in your favor. You end up paying the subscription and/or having your usage data sold in some black box cyber back room.