My kitchen, for example, has 4 separate light circuits for tasks: under cabinet lights, 2 cans with spotlight LEDs over the sink, multiple can lights around the perimeter, and 3 over the kitchen table. They're all on Kasa switches and hooked to Alexa for voice control. So, you can turn on the sink lights to wash dishes without touching anything and lights can be turned on/off in groups no matter where you are standing.
Other living areas use a combo of table and floor lamps at multiple locations/outlets, so it's nice to be able to turn everything on together by room with a voice command. These rooms have a switched outlet, but that's a single location, and in one room, the switch is not positioned well.