I have nothing automated in my life, that I know of? I don't have a garage; the door to the house has a key; the lights I turn on with a switch; no Alexa, don't use Siri... I am not exactly opposed to automation, but I am hesitant to share even more demographic data to cloud services.
the appeal is technology as hedonistic consumption. People just love spending money on 'tech', even if it actually costs them more time and money, which is fundamentally the opposite of what technology is supposed to accomplish.
So in this sense it isn't even automation, it's anti-automation because just about every person I've met who is into home automation spends significant amounts of resources on things like flipping a light switch on.