I had a product idea I have yet to make where you replace ratings with rankings. Instead of giving something a 1-5 review, you just answer a few quick questions whether something is better or worse than a listed alternative. You aggregate enough rankings and you can give everything a percentile score. The number is actually meaningful - a 70% means people on average think that it's 70% better than all ranked alternatives.
And you can't lie or influence a ranking as easily. "You think Rings of Power is a good show? Okay, but are you are actually going to rank it above The Sopranos?"
Is Schindler's List a better Comedy than Gone With the Wind?
Is Schindler's List a better Romance than Gone With the Wind?
Is Schindler's List a better Documentary than Gone With the Wind?
If you have enough people willing to mindlessly to swipe on random comparisons during the day so they can see their own report, and you could properly sort and tag all categories, you could have a truly bonkers data set. Like whether dollar for dollar consumers prefer the Barbie movie to owning a Porsche Cayenne.