- Their previous game Divinity: Original Sin 2 was critically acclaimed, very popular for a pretty hardcore CRPG, and had long legs.
- DnD has a lot of brand power and has been strongly in the zeitgeist for years.
- There's a big cohort of millennials who have strong nostalgia for Baldur's Gate and who have plenty of money to buy games (if not time to play them).
- The Early Access release for this game was wildly popular beyond the developer's expectations, and maintained interest for years.
I definitely underestimated the brand power of DnD and Baldur's Gate because they aren't very important to me, personally. But also there have been a load of really good CRPGs in recent years and there seemed to be a pretty low ceiling to how much interest they could get. Tyranny, Pillars of Eternity, Pathfinder: Kingmaker, and a few others were amazing and beloved CRPG games but were lucky to have a tenth of the success of BG3. But those games were generally less accessible, mostly not multiplayer, and again lacked the brand power.
AAA production costs make it difficult: you can't just spread the game's budget equally into niche content most will never see.
But if you do it smartly, it seems like there's still financial and development space for "Wouldn't players find it cool if...?" things.
One of the major turn-offs of post-TES3 Bethesda style games has been just how soul-less the tracks through their content have been. It's obvious anything "weird" had to get approved through a committee and was watered down in the process.
Games were the better when there was a path for a development team member to have 10% time to implement some kooky feature.
And maybe now that needs to flow through approval... but don't soften it into pablum in the process.