By using modern services we consent to our data, including our likeness, being used in any way the service can extract value from it. User data is such a gold mine that most services should be paying their users instead. Even giving the service away for "free" doesn't come close to making this a fair exchange.
Not to sound pessimistic, but we are already living in a dystopia, and it will only get much, much worse. Governments are way behind in regulating Big Tech, which in most cases they have no desire in since they're in a symbiotic relationship. It's FUBAR.