I have noticed this trend for a long time also, and well before this article was first written. It seems to go in waves though I'll cautiously say that it seems to have gotten somewhat better in recent years. I remember a time in the mid-2010s when these kinds of stories would disappear almost instantaneously. Now some of these articles and topics get a good number of upvotes and occasionally even substantive dialogue.
That said, the comments sections on these articles do tend to devolve pretty quickly.
As an old hand in ICT it wasn't always like this. Something happened (in my opinion) between about 84 and 94 which systematically eroded and undermined women's experience in ICT.
I'd say it was gamer/pc culture but it's beyond that, although it's tied up in it. The conference cycles and tradeshows also played a role. Booth babes played a part, trivialising women's roles in public.
Several dozen highly significant design, analysis and operational roles in the internet vested in women back "then". People sometimes forget that. Women have always been a part of systems, networks, code. Always.
you're pretty much on the money: https://www.npr.org/sections/money/2014/10/21/357629765/when...
The reasons speculated are much more boring, though. The personal computer was treated no differently than a Nintendo console, AKA a toy. So they (big coporate) simply decided boys were easier to market the home PC to (remember, this was decades before the general public took games seriously. People legitmately thought video games were a fad to die out of)
And that stuck. Snowballs into a time where the "nerd" stereotype more or less became the perogative term in the 80's/90's as a quick framing for some undesirable male. Every single piece of media had some stereotype of it, well into the 00's. It's not surprising women were put off. Men were put off too.
No particular mastermind here. Just corporate wanting to make a quick buck off of kids. Those kids just happened to pioneer an entire industry while Hollywood laughed at them.