And now history repeats itself and we have Firefox being the alternative to the mighty Google Chrome and Google emulating more and more of what people hated about Microsoft's stewardship of Internet Explorer and dictating to users what they must have their eyeballs exposed to. In Microsoft's case that was obnoxious popups and popunders, shitty toolbars, and endless crap they came up with to somehow lock users into all that. Now Google is whining that nobody wants to see their shitty ads (correct) and somehow feels entitled enough that they can dictate browsers to respect their authority regarding what users can and cannot block. It's the same behavior. And the fix is the same: abandon the Chrome ecosystem. The more users do that, the more the web will basically remain outside of the control of Google.
And also when Firefox 1.0 came out, sneaking around the school library computers and installing it as the default browser. The librarian eventually found out and asked me to just install it on all the computers so that the other kids wouldn't be confused why the browser was different on some machines.