> Can we just refuse to implement it?
> Unfortunately, it’s not that simple this time. Any browser choosing not to implement this would not be trusted and any website choosing to use this API could therefore reject users from those browsers. Google also has ways to drive adoptions by websites themselves.
But as a software creator, it's up to you to determine what is best for your customers. If your only hope of not going along with this is having the EU come in and slapping Google's wrist, I'm concerned that you aren't willing to take a hard stance on your own.
Absolutely zero large web properties do anything based on what's best for users. If this gains traction, Google will simply deny adsense payments for impressions from an "untrusted" page, and thus all the large players that show ads for revenue will immediately implement WEI without giving a single flying shit about the users, as they always have and always will.
I definitely agree that AdSense blocking clients that don't implement WEI seems likely. At that point, it will be up to websites that rely on AdSense revenue to decide what to do with customers they aren't monetizing. That's already a question they have from users with ad blockers, although that is a little bit more challenging to detect.
My hope is that the majority of sites accept that they can't rely on ad revenue, and instead resort to directly monetizing users as a way to make ends meet. IMO that's a better relationship than indirectly selling their data and attention.
Isn’t this a no brainer? Ad funded websites have zero incentive to serve pages to ad blocker users. Not only they don’t make any money from them, they cost them money.
This tech is not to prevent serving content to people who adblock, this technology is to make sure that people don't have the ability to make that choice and force certain setups that prevent adblocking
Those sites that showed you the “disable ad blocker” pop up that prompted you to leaving won’t miss you.