Do we know the financial impact ad blockers are thought to have?
I’m guessing ad fraud is a way bigger problem, although some would argue that add fraud is not googles problem, it still hurts Google.
Maybe it’s also a third thing I just can’t think of right now, ad blocks just seem to niche to me. How about just enforcing a stronger monopoly on user tracking?
And also, frankly, I don't really frakking care if their purpose is to prevent ad fraud. That's not my problem, why should I be the one paying for Google to make more money from a problem they created themselves in the first place. As far as I'm concerned, if Google really wants to prevent ad fraud, they can just stop doing advertising; Problem solved.