And now history repeats itself and we have Firefox being the alternative to the mighty Google Chrome and Google emulating more and more of what people hated about Microsoft's stewardship of Internet Explorer and dictating to users what they must have their eyeballs exposed to. In Microsoft's case that was obnoxious popups and popunders, shitty toolbars, and endless crap they came up with to somehow lock users into all that. Now Google is whining that nobody wants to see their shitty ads (correct) and somehow feels entitled enough that they can dictate browsers to respect their authority regarding what users can and cannot block. It's the same behavior. And the fix is the same: abandon the Chrome ecosystem. The more users do that, the more the web will basically remain outside of the control of Google.
This is fundamentally the problem isn't it. They feel entitled _because_ they can dictate terms to the rest of the web, or at least they think so. There's no fixing this by changing Google's mind, only by forcing their hand by making this decision hurt their wallet. And as you point out, that only happens if people stay outside of the Google garden.