Our best hope is kicking up a huge fuss so legislators and media will notice, so Google will be under pressure. It won't make them cancel the feature but don't forget to remember that they aren't above anti-trust law. There is a significant chance that some competition authority will step in if the issue doesn't die down. Our job is to make sure it won't be forgotten really quickly.
They can buy government many times over with their vast resources. This may be too late for that. What ideally should happen is that corporations this big should be split until each of the new entities meet the definition of SME. That's what is broken in the current iteration of capitalism. There is no real competition any more, so it no longer works.