Is that a realistic goal? I don't know, maybe not, but it seems like there's little will even in tech to try.
There was a time when tech was the biggest driver of alternate browser adoption, and even managed to make serious inroads into the mainstream. It's a huge shame that this attitude seems long gone.
I think that was just a side effect of browsers like Phoenix/Firebird/Firefox and Opera offering numerous tangible benefits over IE and the other browsers of that era.
They offered things like better functionality, better security, better extensibility, better performance, better ad blocking, and so on.
There were many compelling reasons to switch to them, and many compelling reasons to suggest them to others.
I could easily show less-technical users how those browsers could make their lives better in many ways.
For a while now, though, that just hasn't been the case. Using Firefox today, for example, doesn't really leave most people any better off, but it does come with its own set of new problems. I can't bring myself to recommend it.