The only way around the dystopia this will lead to is to constantly and relentlessly shame and even harass all those involved in helping create it. The scolding in the issue tracker of that wretched "project" shall flow like a river, until the spirit of those pursuing it breaks, and the effort is disbanded.
And once the corporate hydra has regrown its head, repeat. Hopefully, enough practise makes those fighting the dystopia effective enough to one day topple over sponsoring and enabling organisations as a whole, instead of only their little initiatives leading down that path.
Not a pretty thing, but necessary.
The bigger picture is that Google et al are actually part of the control structure. The governance system wants deanonymised Internet. Corporate interests are how this is being promoted - government legislation would be a harder pill for the masses to accept.
But all the recent mega changes tell us (Elon buying twitter, etc) tell us that this is on the way. Apparent anonymous internet will be sandboxed. Knowing everything about everyone all the time, and having that data being crunched by ai's is an amazing, audacious goal, that seems close to being achieved.