zlacker

>>pabs3+(OP)
I know ads is a huge business. I never click them.

Who clicks on ads? Really? What segment of Internet users does?

>>daniel+f7
Basically the only ads I click are in search results. If I'm looking for something and the correct answer is the same as the ad right above it, I click the ad. Currently I primarily use Ecosia as my search engine and I'd like them to make money, so if the ad is the correct answer anyway, I use that link.

Other than that... No, I'm newer clicking on ads.

In the article they write:

> Social websites need to differentiate between real user engagement and fake engagement.

No, they really don't. Why would they? They have a platform, you can buy ad space on that platform, it's not the job of the website to provide you with engagement numbers. You run an ad campaign for a given period, you track if sales increase during that time, if they don't your campaign was no good. I'm also okay with tracking sales directly from each campaign, have a tracking code for that campaign, but not the user/customer, that fine. The obsession with tracking everything single little detail back to a person is becoming increasingly obnoxious.