You'll have the cynically named "Privacy sandbox" that builds tracking directly into the browser. You curtail ad blockers by capping browser extensions. And then you allow access only to "attested" clients. Inescapable tracking and unblockable ads. And you'll get to see ever more of them over time.
If this isn't evil enough in itself, the way Google presents these initiatives in grossly misleading ways makes my blood boil.
Fuck "Be as evil as possible" Google. Absolutely pathetic company. I'm so done with them.