Old man yells at cloud.
We had a number of discussions about it, and found a potential route forward, but it was a very different business model from how he is making money now. In the end, he decided he didn't want to risk the money he's making now for a more uncertain path.
It was an extremely useful exercise, though, and a good way to understand what's out there and how it can be used. I think the version of web3 you mention is possible, but it's so different from how businesses operate now that it will take a very successful high profile company built from the ground up around web3 for the ideas to go anywhere. The risk just feels too high for existing companies, and even most new startups. You're turning over a lot of control and trying to succeed anyway.