I was just searching an old teacher of mine to see how she was doing. I knew she was super old-school (doesn’t even have a smartphone, let alone social media profiles) but I thought, I’ll just see what comes up - it’s a little lower friction than calling her.
She still doesn’t have any online presence except for one thing. The top search result for her name was a Project Veritas video where they had cornered her to ask some questions about her workplace and skewer her for whatever soundbites they could get. It was heartbreaking.
It’s an example of the benefits of the “security through obscurity” security posture. If there’s lots of info about you online, then it waters down the impact of any potential negative information.
The “stay offline / stay ungoogleable” security posture, on the other hand, is fragile with respect to random spikes of negative information.
Reality is that there’s a gray area and most people have middling risk tolerance in this area. As for me, I rarely post on social media and have never deliberately cultivated an online presence, so I’m somewhat ungoogleable. But not so much that someone couldn’t find me if they really tried. An seo-heavy event like that Project Veritas thing would probably take over my SEO presence, but I’m okay with that risk, and I also have the skills to spin up an official personal site if I want to.
Only if your worst fear is bad PR.
If there is some sophisticated enemy who might want to attack you, then the fact that the embarrassing video is the 4834th Google result doesn't protect you from anything, it means there's at least 4834 results for you, all of which contain potentially dangerous information, instead of one.