> Users like visiting websites that are expensive to create and maintain, but they often want or need to do it without paying directly. These websites fund themselves with ads, but the advertisers can only afford to pay for humans to see the ads, rather than robots. This creates a need for human users to prove to websites that they're human, sometimes through tasks like challenges or logins.
So if this goes forward, websites will be able to call the web environment integrity API to check you are a proper ad-watching human before serving content.
Jamie Kellner's words still ring true today. When corporations make content available supported by advertisements, they are assuming a moral obligation on your part to see those advertisements. Violating that obligation is felony contempt of business model.