>>aezart+hn
You can't think of Microsoft, or any company, as a monolith or personify them. The question is not how Microsoft benefits from this but rather which executive benefits from this. Given that I believe Windows team is now grouped together with the Bing (and Edge) team, I think the reasons for these sorts of changes are obvious.
>>wvenab+bH
If you think it's so obvious, why don't you provide the answer? I don't think GP would have posted the question if it were obvious to them.
Whether you talk about Microsoft-the-firm or Microsoft-the-shareholders when asking about "what's in it for them": that's the same thing because it's a for-profit business, so that's an irrelevant thing to post as well.