I mean, online resources on other peoples' servers cost money.
A better law would be to forbid "free" offerings by companies. They all are fraudulent "free", since you pay a commercial entity with either money or data. And, corporate "free" rarely stays free.
(This also doesn't have to be a new law, but application of false and deceptive advertising relating to the FTC, around the term of "free".)
Edit: Found the rule, already in FTC's federal regs: https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B...
If I want to find out which git hosting to use, it would be great to try out Gitlab, GitHub, and Bitbucket first (and everyone else try them) so we could assess genuine product usefulness as a group rather than rely on Twitter ads or astroturfing here (no bearing on product)
To say some service is "Free" (for now) means you're paying something that isn't disclosed. Even if you're paying in time as beta-tester, you're still paying. And you're still paying in data.
Whereas, GitLab on-prem install is largely under MIT license, which is widely considered to be a very permissive license. I could see the FTC coming to similar agreement with that statement.
Personally I prefer demo, because it's a demonstration of what you can expect.
Freeware could be a good term, but wouldn't it still have the same nothing-is-free issue that GP brought up calling it "false and deceptive advertising"? The term certainly doesn't connote the "why" behind the offering