When those users voice opinions on other things, it's called content. When those users voice their opinions against reddit, it's noise.
Hoffman continues to display a fundamental misunderstanding of what Reddit is.
The very people that give your platform its value are revolting against you, and you think it's noise.
What's your product? What do you create? In what way will Reddit thrive only with what you put into it? Where do you think the content you lace your ads between comes from?
To be completely honest, if a two-day blackout is proven to be the most serious "protest" the community can do, I'll buy Reddit stock when it IPO.
But that's probably fine with them. Reddit seems to have taken that the position that users are fungible, which (particularly when they depend on volunteer moderators) seems somewhat dubious to me.
They are great fun with cat pictures and other stupid content. And you'll have the occasional laser-focused sub-reddit (that will be a loss).
But the vast vast vast majority? Utter stupidity.
I never access /r/popular or /r/all or any of the default subreddits, all my usage on reddit is from niche communities about my hobbies, and through the past 15 years each new hobby I started there was a subreddit to kickstart it full of information and a community. That's going to be the biggest loss.
Most of reddit the past 10 years has been shifting towards new users just lazily scrolling /r/popular but those users are not profitable, they don't generate value, the ads will be poorly targeted. The laser-focused subreddits is where the value of reddit as a platform comes from, I don't like advertising but I could tolerate targeting on those subreddits as it'd be relevant without invading users' privacy (like the old days of AdSense using the context of the page for ads, not profiling the user).
The vast majority is utter stupidity, I agree, but that is a part of reddit that you can completely avoid if you are a bit more of a power user... It will suck when it dies.
I've read about some people calling for a return to forums. That lacks the one-stop-shop-for-all-interests feel, though - besides, subreddits are quick to tell you about other online communities you should hit up. For some of the older folks on here, how were the old newsgroups compared to reddit? From the little I know - and I mean "I learned about newsgroups from a joke on the Simpsons" little - it kind of sounds like Reddit...