When those users voice opinions on other things, it's called content. When those users voice their opinions against reddit, it's noise.
Hoffman continues to display a fundamental misunderstanding of what Reddit is.
The very people that give your platform its value are revolting against you, and you think it's noise.
What's your product? What do you create? In what way will Reddit thrive only with what you put into it? Where do you think the content you lace your ads between comes from?