When those users voice opinions on other things, it's called content. When those users voice their opinions against reddit, it's noise.
Hoffman continues to display a fundamental misunderstanding of what Reddit is.
The very people that give your platform its value are revolting against you, and you think it's noise.
What's your product? What do you create? In what way will Reddit thrive only with what you put into it? Where do you think the content you lace your ads between comes from?
To be completely honest, if a two-day blackout is proven to be the most serious "protest" the community can do, I'll buy Reddit stock when it IPO.
Because much as some folks here seem to believe, there IS actually more to reddit, reddit as it exists today, than just ad impression counts. I'm not some social media genius but the way that this being talked about by some people, who I guess haven't been a part of reddit over 17+ years, I am flabbergasted at how y'all think these things grow and thrive.
What's the market value of 9gag? iFunny?
Digg?
In some sense, as a non-share holder who wants to see people build these communities in the open, I appreciate this approach.