When those users voice opinions on other things, it's called content. When those users voice their opinions against reddit, it's noise.
Hoffman continues to display a fundamental misunderstanding of what Reddit is.
The very people that give your platform its value are revolting against you, and you think it's noise.
What's your product? What do you create? In what way will Reddit thrive only with what you put into it? Where do you think the content you lace your ads between comes from?
To be completely honest, if a two-day blackout is proven to be the most serious "protest" the community can do, I'll buy Reddit stock when it IPO.
But that's probably fine with them. Reddit seems to have taken that the position that users are fungible, which (particularly when they depend on volunteer moderators) seems somewhat dubious to me.
It's a slow process, but an inevitable one. Twitter has demonstrated this, where it isn't this instant switch, but a slow burn. We're only now getting Meta's take on such a replacement for example. Same will happen with Reddit now people are aware how fragile it really is. I just don't see direct replacements happening this year.
Anecdotally I do see far more aggressive displacement on Reddit than I did with Twitter however, perhaps due to how impersonal Reddit is where most feel they can abandon it much easier than a Twitter account with many professional colleagues attached.