When those users voice opinions on other things, it's called content. When those users voice their opinions against reddit, it's noise.
Hoffman continues to display a fundamental misunderstanding of what Reddit is.
The very people that give your platform its value are revolting against you, and you think it's noise.
What's your product? What do you create? In what way will Reddit thrive only with what you put into it? Where do you think the content you lace your ads between comes from?
No, you and others' wishful thinking lead you to a fundamental misunderstanding of what Reddit and Hoffman are. This is just the standard "how to run a business" MBA crap at play. The website you think Reddit is doesn't exist; and that doesn't even matter, as for them it's just another black box that makes money.