Joseph Cox’s reporting on the geolocation/tracking shit the US Gov buys up really highlights the direct link between consumer tracking (to sell them shit) and government intrusion into privacy.
I was an early employee at Disqus (YC S07). I helped build its 3rd party commenting plugin, because I had a blog and believed in distributed discussion. I genuinely believe the company did too (the founders, the employees, etc.). But eventually the rubber hits the road, and Disqus was sold years later to Zeta Global [1], a “data-driven marketing company”.
As long as you have a database in the cloud with a non-trivial amount of user data, you don’t really have control over what becomes of it.
[1] https://techcrunch.com/2017/12/05/zeta-global-acquires-comme...