It being for sale means anyone can be doing it which might be a framing that would be more alarming to the law-and-order types.
But really you need a two prong solution:
1) restrict this from being collected and compiled in the first place, eliminate the ability to default to this tracking unless someone opts out
2) restrict the government's ability to use or acquire through non-market-based means. The claim here is that there's already restrictions on this vs directly surveiling, but I haven't seen directly which specific restrictions those are for buying off-the-shelf info and the article doesn't specify.
There are very really no companies that I trust to keep my data safe for 10, 20, 50 years. Leadership changes, ownership changes, etc. We have to cut it off at the source.
This won't happen, our security state is built on private surveillance and partnerships between law enforcement and private surveillance companies.
Whether we like it or not, the intelligence and security apparatus feel like we need China-style surveillance, because terrorists/spies/civil unrest/FOMO/etc, and we're getting it one way or another. It's either outright illegal, or legally questionable, for the government to do exactly what the CCP has, but there's the loophole illustrated in the OP. Private companies are allowed to surveil Americans, and they're free to choose whether or not they share the data they collect with law enforcement.
Now we have companies like Amazon partnering with thousands of law enforcement agencies[1] to advertise[2], deploy and monitor Americans via their products like Ring. Amazon is free to share whatever data they collect from you whenever they want[3]. They can share your data with law enforcement without warrants and they don't even have to let you know that they did so[4].
The article in the OP goes into how phone records are being used to track people's locations, as well. As much as I'd like to, I can't see this genie being put back in the bottle.
[1] https://www.theverge.com/2021/1/31/22258856/amazon-ring-part...
[2] https://www.businessinsider.com/amazon-ring-require-police-a...
[3] https://www.cnn.com/2022/07/14/tech/amazon-ring-police-foota...
[4] https://www.wired.com/story/amazon-ring-police-videos-securi...