>>robbie+(OP)
Someone in the thread where the OP linked directly to the Reddit post[0] suggested that perhaps Apollo would just create its own Reddit-like website under the name Apollo, republish it on the app store and then all the users would flock to the new social-media app instead of Reddit. The whole thing is really Reddit's fault: instead of offering to buy-out Apollo and make it official, they are relying on their ultra-shitty interface that nobody wants to use and hoping they can make an extra buck on the few third-party apps that will remain.
I'm not sure what they expect...we've all seen it happen with social-media, it starts out all open and free, and then investors get involved and soon enough people have already moved on to the next open and free alternative. 4chan is the only exception to this rule. But if 4chan somehow got transformed into a for-profit service, then things have already gotten very bad.
[0]https://news.ycombinator.com/item?id=36141083#36144800