I'm not sure what they expect...we've all seen it happen with social-media, it starts out all open and free, and then investors get involved and soon enough people have already moved on to the next open and free alternative. 4chan is the only exception to this rule. But if 4chan somehow got transformed into a for-profit service, then things have already gotten very bad.
I don’t want to sound dramatic, but the official Reddit app works just fine and is much more popular than any third party client in terms of usage.