Seriously, _what_ are they gaining by eliminating access to third-party clients? If they want usage data, they already have all the API calls. If they want more ads, they can change the APIs to inject them.
To put the pricing post into the same context, we're talking $7.50 per Apollo user/quarter, which is closer to what Facebook makes per user than Pinterest.
That said, presumably 3rd party client users are especially active and would skew higher ARPU than the average Redditor, and it wouldn't surprise me if they were more likely to live in developed countries.
I dunno. I started running the numbers expecting to be outraged, but the cost doesn't seem crazy far from what Reddit could conceivably hope to earn off these users. I doubt Reddit is monetizing anywhere near that well right now, but if they're pricing the API in a forward-looking way, rather than planning to ratchet it up every quarter inline with monetization efforts, it could make sense.
0: https://www.statista.com/statistics/251328/facebooks-average...
1: https://www.statista.com/statistics/995251/pinterest-quarter...
Anyone reading this can make their own Reddit-esque forum on a VPS and serve a few thousand people for a few bucks a month. And if Reddit ever kicks out all the polished app users/old.reddit users, you'll see that start happening a hell of a lot more
Presumably that's why they haven't booted old.* users yet. They realize that a really substantial amount of their network effects and their moat stem from quality posts by people using computers.
Reddit is about to fuck around and find out, and unfortunately I think they're going to find out that people will just dump everything into even more annoyingly gated-off Discord communities