Seriously, _what_ are they gaining by eliminating access to third-party clients? If they want usage data, they already have all the API calls. If they want more ads, they can change the APIs to inject them.
To put the pricing post into the same context, we're talking $7.50 per Apollo user/quarter, which is closer to what Facebook makes per user than Pinterest.
That said, presumably 3rd party client users are especially active and would skew higher ARPU than the average Redditor, and it wouldn't surprise me if they were more likely to live in developed countries.
I dunno. I started running the numbers expecting to be outraged, but the cost doesn't seem crazy far from what Reddit could conceivably hope to earn off these users. I doubt Reddit is monetizing anywhere near that well right now, but if they're pricing the API in a forward-looking way, rather than planning to ratchet it up every quarter inline with monetization efforts, it could make sense.
0: https://www.statista.com/statistics/251328/facebooks-average...
1: https://www.statista.com/statistics/995251/pinterest-quarter...
Anyone reading this can make their own Reddit-esque forum on a VPS and serve a few thousand people for a few bucks a month. And if Reddit ever kicks out all the polished app users/old.reddit users, you'll see that start happening a hell of a lot more