Seriously, _what_ are they gaining by eliminating access to third-party clients? If they want usage data, they already have all the API calls. If they want more ads, they can change the APIs to inject them.
If value in a platform comes from third parties choosing to use the service, and those third parties are free to use alternatives, then platforms should be very careful about how greedy they get in exploiting their users.
Most of the platform value actually comes from future, continued use.
But it doesn’t matter what is, it matters what they think and they’ve got AI cash fomo.
Seems to me this is more them trying to push ads on people; apps like Apollo do not serve ads (or, as a long time user of Apollo, I've never seen them). I think this has been a long time in the works, before all of the LLM buzz.