>>bob102+S9
I worked on a product that required DNS changes to set up. Especially for business accounts, the level of friction was STUNNING. We had it take months to get set up because the contact had to submit a ticket to IT, write up the business justification, get director level approval, get security approval, and so on before it could get done. We had customers who couldn't even figure out which group in their company managed DNS. Yeah, you can argue that those companies are broken, but as an outsider I have no influence over that. The result was just that they couldn't use our product. On the flip side, we had consumer and small business customers who had purchased domains through simple webhosting things that didn't give them the required level of access to create a record (and/or they couldn't figure out how to do it). We eventually added an HTTP option and the success rate and time to success both improved hugely.