Most of the time, it's a good thing, but in cases like this is where this falls over.
(You can also see this in the other direction parent comment, for what it's worth, "Jack Dorsey's New Twitter" isn't really accurate, as far as I'm concerned. It is more informative overall, though.)
I am routinely down-modded and even banned for merely asking for more-descriptive titles. It's anti-user, anti-community, anti-usefulness, and douchey.
All we needed here was, at least, "Bluesky Social allows domain hijacking" or whatever it's actually doing (which I don't have a grasp of, even after following the cryptic link).
Or even just "This guy is now all of S3 on Bluesky Social." But that wouldn't be as click-baity, would it?