Then I bought a 3DFx Voodoo card and started using Glide and it was night and day. I had something up the first day and every day thereafter it seemed to get more and more capable. That was a lot of fun.
In my opinion, Direct X was what killed it most. OpenGL was well supported on the Voodoo cards and Microsoft was determined to kill anyone using OpenGL (which they didn't control) to program games if they could. After about 5 years (Direct X 7 or 8) it had reached feature parity but long before that the "co marketing" dollars Microsoft used to enforce their monopoly had done most of the work.
Sigh.
D3D was a terribly designed API in the beginning, but it caught up fast and starting at around DX7 was the objectively better API, and Microsoft forced GPU vendors to actually provide conforming and performant drivers.
There is also the issues of development experience in provided SDKs versus what others provide, and apparently now Khronos rather adopt HLSL than trying to improve GLSL.