“This is ridiculous,” he said, according to multiple sources with direct knowledge of the meeting. “I have more than 100 million followers, and I’m only getting tens of thousands of impressions.”
- https://www.theverge.com/2023/2/9/23593099/elon-musk-twitter...
By Monday afternoon, “the problem” had been “fixed.” Twitter deployed code to automatically “greenlight” all of Musk’s tweets, meaning his posts will bypass Twitter’s filters designed to show people the best content possible. The algorithm now artificially boosted Musk’s tweets by a factor of 1,000 – a constant score that ensured his tweets rank higher than anyone else’s in the feed.
- https://www.theverge.com/2023/2/14/23600358/elon-musk-tweets...
Even if you assume 60% bods, and 70% of users not reading their timeline.
With that in mind, Elons main option is to ask the algorithm for more impressions in the black box feed. That will get him into the feeds of non followers and show his tweets to followers when they eventually log in.
I experienced something similar on LinkedIn. I used to have a lot of followers and high engagement. At some point it changed such that the algorithm could bury you or promote you as it sees fit. At that point the only option is to write content that the algorithm promotes rather than content which your followers find interesting. Everyone worked this out and started writing their vulnerable virtue signalling stories for engagement, and the platform went downhill.