Just like with most of these hype cycles there is an actual useful interesting technology, but the hype beasts take it way overboard and present it as if it's the holy grail or whatever. It's not.
That's tiring, and really annoying.
It's incredibly cool technology, it is great at certain use cases, but those use cases are somewhat limited. In case of GPT-3 it's good at generative writing, summarization, information search and extraction, and similar things.
It also has plenty of issues and limitations. Lets just be realistic about it, apply it where it works, and let everything else be. Now it's becoming a joke.
Also, a lot of products I've seen in the space are really really bad and I'm kinda worried AI will get a scam/shitty product connotation.
Which has happened before. The original semantic/heuristic AI, most notably expert systems, over-promised and ultimately under-delivered. This led directly to the so-called "AI winter" which lasted more than two decades and didn't end until quite recently. It's a very real concern, especially among people who want to push the technology forward and not just profit from it.