Note that nobody is pretending that ChatGPT is "true" intelligence (whatever that means), but i believe the excitement comes from seeing something that could have real application (and so, yes, everybody is going to pretend to have incorporated "AI" in their product for the next 2 years probably). After 50 years of unfulfilled hopes from the AI field, i don't think it's totally unfair to see a bit of (over)hype.
I wish I could derive as much utility as everyone else that's praising it. I mean, it's great fun but it doesn't wow me in the slightest when it comes to augmenting anything beyond my pleasure.
And this happens in the artistic world as well with the other branch of NN : "mood boards" can now be generated from prompts infinitely.
I don't understand how some engineers still fail to see that a threshold was passed.