Note that nobody is pretending that ChatGPT is "true" intelligence (whatever that means), but i believe the excitement comes from seeing something that could have real application (and so, yes, everybody is going to pretend to have incorporated "AI" in their product for the next 2 years probably). After 50 years of unfulfilled hopes from the AI field, i don't think it's totally unfair to see a bit of (over)hype.
I wish I could derive as much utility as everyone else that's praising it. I mean, it's great fun but it doesn't wow me in the slightest when it comes to augmenting anything beyond my pleasure.