Over the last year, its become palpable.
Google has such utility in this regard that in some cases, a hallucinating lie-machine offers better answer than an index of what information is available on the internet.
This issue with with Googles failure to respond to the deluge of SEO driven content in their searches. They can do better. They've chosen to not do so.
It can only index stuff that's on the Web. Stuff on the Web is, contrary to what is popularly asserted, only a tiny fraction of all human knowledge.
I think people are forgetting how bad search was before Google. Google drove Web directories to extinction. Remember Yahoo!? Back in that era, if I were looking for something as simple as the University of Michigan, I clicked and drilled down through a Yahoo directory. The obvious search query would have been useless. Google changed all that.
I view Google as the yellow pages. It works well for that. Is it an oracle of knowledge? Of course not. How could I possibly expect to find knowledge on a place where there is no reward for making it available? People producing knowledge don't work for free.
I've tried ChatGPT and it's no better. It serves up stuff that is flat-out wrong.
ChatGPT usually gives me the answer that I'm looking for and nothing else. Sometimes it does add extra info, which often teaches me about something that I wasn't aware of at all.
But the greatest benefit is I can ask it to clarify anything I don't understand. I don't need to go on a completely new Google quest, or jump through hoops to register on some site and hope a random internet person will ordain to help me out. I can just ask, in the same conversation, and immediately get clarification.
Many people underestimate the incredible learning opportunities a well trained language model provides. It doesn't matter that it hallucinates or lies. Whatever it claims is usually easy to validate. What matters is the speed with which you can find uncluttered new leads or answers.