zlacker

>>i13e+(OP)
The gaming of SEO has been quietly destroying the utility of search writ large as a mechanism for quite a while.

Over the last year, its become palpable.

Google has such utility in this regard that in some cases, a hallucinating lie-machine offers better answer than an index of what information is available on the internet.

This issue with with Googles failure to respond to the deluge of SEO driven content in their searches. They can do better. They've chosen to not do so.

>>Rosana+K9
I suspect the future is far more bleak. At least with "search results", users can scroll down past the SEO content to something more relevant. Once these new chatgpt models take over, it's winner-take-all for search results. Everyone is going to be throwing money at getting their message seen, since it will be the final word.

How much do you think companies are willing to spend to be the answer to, "what is the most reliable car?" or, "who should I vote for?"