It'll be interesting to see if the people who've been lauding musk for his supposedly pro free speech attitudes will reckon with what's been happening in actuality, or if they'll just accept this as "freedom for me but not for thee".
Our company had already stopped spending on Twitter ads back when the first (possibly false) reports about increased hatespeech on Twitter came out, where I was one of a few protesting the decision, since it seemed like giving in to the hysteria and just trying not to become the target of activist journalists. But now it's clear even to me that staying on Twitter is a brand safety issue.