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[return to "Apple is quietly pushing a TV ad product with media agencies"]
1. moolco+yh[view] [source] 2022-10-12 15:10:37
>>ksec+(OP)
I hate how Apple is becoming increasingly an advertising company.
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2. mattwe+xj[view] [source] 2022-10-12 15:18:11
>>moolco+yh
What's interesting is how this all worked out for them, whether it's serendipitous or purposeful.

Conventional consumer data collection relies on users coming to the collection mechanism i.e. spending time on a website or interactions on social media.

Apple is poised to withstand many privacy protection measures because their collection mechanism is in millions of peoples' hands and pockets. iPhone users are providing high-resolution data to their platform. The accuracy of your personality profile and related data are nicely packaged and easy to convert into highly targeted advertising.

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3. prange+Rl[view] [source] 2022-10-12 15:27:12
>>mattwe+xj
The idea that Tim Cook is Batman is pretty far fetched.
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4. dont__+qo[view] [source] 2022-10-12 15:36:18
>>prange+Rl
I mean, Apple has put Lidar into a decent percentage of iPhones over the past few years. Wifi and cellular signals can be used in a similar way to generate low-resolution maps of the world around your phone. And there's of course cameras on the front and back.

All running on closed source Apple software, with no physical on/off switch for those data collection pathways... or even the phone itself, which never fully shuts down. So maybe Tim Cook really is Big Brother.

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5. prange+op[view] [source] 2022-10-12 15:40:00
>>dont__+qo
There are no data pathways for aggregating that data. It just gets used by apps.
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6. coldte+Js[view] [source] 2022-10-12 15:53:24
>>prange+op
Says who?
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7. prange+Kv[view] [source] 2022-10-12 16:05:01
>>coldte+Js
Says Apple in their privacy policies.

If you have even the slightest evidence to the contrary, now is the time to present it.

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8. ben_w+5s8[view] [source] 2022-10-14 22:26:39
>>prange+Kv
Ok, so I trust Apple about privacy, but back when I tried self publishing on the App Store I kept every copy of the developer agreement because running diff was the only practical way to know about half the changes they made, and for which I was only given a Hobson's choice to accept or stop using the store.

I don't trust them to stay good forever.

I definitely don't trust them to not get infiltrated by government agents who want the sensor data. I only mostly trust their digital security enough for Apple Pay and Keychain.

I recognise none of this is evidence against Apple as it is today, and that my concerns speak of hypotheticals. But then, I don't think of anyone at Apple as Big Brother; the closest is that I find their content rules to be that frustrating Anglosphere dichotomy which treats sexuality as vastly worse than violence.

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