zlacker

>>ksec+(OP)
I'm wondering if this is going to be the start of a lower cost tier, or perhaps raising the price to watch without ads? I don't think Apple could get away with normal ads on Apple TV without an option to get rid of them, even if it's a light touch.

>>mholm+y5
I feel like it's inevitable now that all streaming services are going to add an ad-based tier. Initially it will just be a cheaper option and you'll still be able to pay for an ad-free experience, but I am concerned that eventually the ad-free option will go away. It probably depends on how much money the services can make from advertising per subscriber per month - but it seems plausible that ads could be worth more per subscription to the streaming services than the $10ish dollars a month most of them charge.

>>dave78+M6
See, I think they'll creep ads into the "adless" tier, and it will become a "less ads" tier in reality.

Paramount+ already does this with their "adless" tier, it has ads. Unskippable ads.

>>Someon+wg
Ideally, that would qualify for action from FTC or whatever government agency is responsible for businesses advertising one thing and selling another.

>>lotsof+jp
They'll just call it the "Ad Light" tier then.

>>Someon+ZM
That is fine. Ads on an “adless” tier is fraud.