>>menset+zq
I don't think consumers will care or notice who is serving their ads. Google and Facebook have absorbed all the worst that regulators can throw at them, paid their fines and are still swimming in cash. Apple can navigate all the precedent they've set and utilize their dominating vertical integration to sell ads in the markets they own: AppleTV, iTunes/Podcasts, mobile apps. They'll add $10B to their revenue without breaking a sweat.