Bold prediction: Apple will increasingly turn to services to maintain revenue growth as people don't upgrade their hardware as frequently because hardware innovation is also slowing down.
On a similar note, Apple will find it hard to move into VR because it'll never be a big enough business for them but a make or break for Meta.
If you want a more clear-cut example of this happening in the past, compare the launch of the PS3 with the Xbox 360. The PS3 was the better console in every way, being faster, having more features and not being made by Microsoft!
The Xbox 360 destroyed the PS3 at launch. Turns out, desperate consumers just wanted a cheap box to play vidya on. I think Meta knows this, which is why they go out of their way to undercut everyone, all the time.