zlacker

>>ksec+(OP)
I hate how Apple is becoming increasingly an advertising company.

>>moolco+yh
What's interesting is how this all worked out for them, whether it's serendipitous or purposeful.

Conventional consumer data collection relies on users coming to the collection mechanism i.e. spending time on a website or interactions on social media.

Apple is poised to withstand many privacy protection measures because their collection mechanism is in millions of peoples' hands and pockets. iPhone users are providing high-resolution data to their platform. The accuracy of your personality profile and related data are nicely packaged and easy to convert into highly targeted advertising.

>>mattwe+xj
The idea that Tim Cook is Batman is pretty far fetched.

>>prange+Rl
I mean, Apple has put Lidar into a decent percentage of iPhones over the past few years. Wifi and cellular signals can be used in a similar way to generate low-resolution maps of the world around your phone. And there's of course cameras on the front and back.

All running on closed source Apple software, with no physical on/off switch for those data collection pathways... or even the phone itself, which never fully shuts down. So maybe Tim Cook really is Big Brother.