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[return to "Apple is quietly pushing a TV ad product with media agencies"]
1. sircas+0j[view] [source] 2022-10-12 15:16:14
>>ksec+(OP)
I’ve wondered recently if we’re going to see in the next 10 or 20 years a split generation of people who are susceptible to ads. I heard anecdotally someone talking about his kids who weren’t exposed to ads much because they (as a family) buy the ad free experiences - when they did see an ad, it was extremely effective and they were explaining to their father how much they needed this thing.

Alternatively, are the poorer kids going to be the ones inoculated against advertising because they are exposed to it constantly?

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2. brezel+mn[view] [source] 2022-10-12 15:32:47
>>sircas+0j
I know its anecdotal, but I grew up only having air channels (4 in total, all state-owned) that had crazy long ad-spaces, something like 15 minute intervals of _just_ ads, and 10 min of contents (series with 28 minute episodes had an hour of airtime here, half their runtime was ads). I completely filter them out, always have.

When I watch TV (seeing a boxing match, or a movie when at my in-laws' house), and an advertisement space is coming up, the TV magically turns much louder, blasting some jingle and colorful bursts, but I automatically stand up to go to the loo or get drinks or something.

With streaming services, it's something else entirely. I must skip them, I get this discomfort in me, an urge to make the obvious text-to-speech ad that was auto-generated to tick my keywords shut up immediately. I wonder if it is because its targeted to me directly, or if it is because I have the ability to make it shut up, that I get this boiling sensation in my head when they come up.

Still, I'd never pay for something like Spotify Premium or Youtube Premium just to get rid of them. Even if it were just a buck, I wouldn't do it.

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