Downloading a torrent client and VPN is seen as confusingly complicated for many of them. Once I help them get past that, I also have to train them to search safely and parse the file names of what they are trying to find. More than just informing them that a movie is not a 25 MB exe file, but that there is a convention around encoding/file type, bit rate, and how episodes/tracks are named.
It is understandable, but I think there is a huge mental barrier for most non-savvy computer users. I think that unless there is some friendly and non-sketchy all in one service to facilitate piracy there will not be some widespread upswell in piracy among the general public.